The Price Paradox: Boosting B2B Profits Through Strategic Increases
Price increases are inevitable in business, driven by various economic factors and company needs. Despite customer resistance, they are crucial for maintaining profitability and company health, especially in B2B contexts. Six categories of price increases exist, ranging from broad-based to targeted approaches, each serving different strategic purposes. Notably, implementing price hikes can be significantly more profitable than increasing sales volume or acquiring new clients, potentially generating up to 400% more profit.
