Social Media: Fashion's New Copyright Enforcer
Social media has become a powerful tool for fashion brands to enforce copyright norms and shape public perception of design ownership. High-end brands leverage cancel culture to target smaller companies accused of copying, often portraying themselves as more ethical. This dynamic creates inconsistencies, as exemplified by the case of Granted criticizing Forever 21 for copying while itself appropriating Indigenous designs. The public's perception of brand prestige influences which copying practices are deemed acceptable, perpetuating biases in creative property ownership and ethical standards within the fashion industry.
